Sixty-two percent believe social can unify people of different backgrounds and beliefs, and more than half (52%) expressed interest in connecting with individuals different from them. And they don’t mean only those with similar mindsets. People want brands to connect them to other people.Additionally, 72% of consumers report feeling similarly when employees share information about a brand online. Seventy percent of consumers, for example, report feeling more connected when a brand’s CEO is active on social. Consumers want to learn more about the people behind their favorite brands. Real people are the key to authentic relationships.When customers feel connected to brands, more than half of consumers (57%) will increase their spending with that brand and 76% will buy from them over a competitor. Investing in relationships with consumers directly impacts business revenue and strengthens customer loyalty. Connection breeds loyalty and bottom line growth.When asked which communication channels give brands the best opportunity to connect with their customers, survey respondents ranked social media as number one. Social is the number one channel for brands to connect with consumers.More specifically, 78% of consumers want brands to use social to help people connect with each other. Despite feelings of division, 91% of people believe in social’s power to connect people. People believe brands and social media can power connections.Here are the top five findings from our research on the business value of building connections through social channels: But, by and large, brands have only just begun to realize the value of truly connecting with consumers and treating social as more than a channel for promotion. This report explores why consumers see brands as ideal facilitators of connection and how brands can establish meaningful relationships with consumers by acting as connectors first and sellers second.īrands are no strangers to social. We surveyed more than 1,000 consumers to understand their desire for greater connection-with the brands they love and with each other-and how brands today benefit when they facilitate connection on social. Unlike partisan public figures, brands find themselves uniquely positioned to foster connections between people online. Ninety-one percent of consumers believe social can connect people, and 78% want brands to use social to bring them together. Hopeful that social media, for all its flaws, can actually heal society’s divisions and reconnect people with one another. Asked what factors contribute to society’s fracturing, 72% point fingers at government and political leaders, and over half of consumers (55%) say social media is to blame.īut despite the negativity, people remain hopeful. New data from Sprout Social reveals that four out of five consumers believe society is more divided today than ever before. And online, this all happens at the speed of social. them.’ Sharing an opinion can quickly devolve into name-calling and fighting amongst friends who don’t see eye to eye. Political discussions veer toward ‘right vs. So, get ready to embark on an exciting journey of crossword-solving and enjoy the satisfaction of completing the puzzle independently.People today feel more divided than united-and it’s all too easy to see why. With our help, you can dive into the crossword challenge, tackle the clues, and find the answers you need. If you’re looking for more NYT Crossword Clue Answers for you’re in luck! We have a wide selection of answers available to help you solve the whole puzzle by yourself. Each time the crossword is published, there might be a different answer, So don’t forget to check our website daily for the Newest NYT Crossword Puzzle Solutions. That’s why it’s important to read through all the answers until you find the one that solves the current clue. The answer to this crossword clue can change whenever it shows up in a new New York Times Crossword. Let’s dive in and find the answer you’ve been looking for! Crossword puzzles can be tricky, but with our help you can solve that special clue and enjoy the satisfaction of solving the puzzle. Whether you are a beginner or a crossword enthusiast, our solution will help you find the right answer. So, keep checking website for the Latest Answers of NYT Crossword. In cases where there are multiple answers displayed, the last one is the most recent. We constantly update the answers list whenever we discover a new solution for this clue. Bean competitor NYT Crossword Clue: Below, you’ll find the answers for L.L.
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